tag:blogger.com,1999:blog-8927785.post4261510742115057925..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: (5 Last) "Measure It To Manage It"Albright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-84169693066673540522013-05-20T01:58:23.891-07:002013-05-20T01:58:23.891-07:00Why hasn't all that data delivered a whopping ...Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! <br /><br />Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. <br /><br />Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing.Chuck Hemann and Ken Burbaryhttp://www.amazon.com/gp/product/0789750309/ref=pe_240370_29797190_nrn_descnoreply@blogger.com