tag:blogger.com,1999:blog-8927785.post3452043050984453343..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: Radio Ad Lab Study: Not Just For CommercialsAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-59670441449893226582008-08-16T08:35:00.000-07:002008-08-16T08:35:00.000-07:00A big key to gaining the attention of a listener i...A big key to gaining the attention of a listener in a commercial is also speaking in "their own terms". When writing we have to ask ourselves "how would the consumer describe this product/service & how would they connect with it & why". Asking some simple questions like these can go a long way towards writing an effective script.<BR/><BR/>Tony<BR/>http://www.bestradiocommercials.comAnonymousnoreply@blogger.com