tag:blogger.com,1999:blog-8927785.post2473723648046188..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: Your Cume Needs To Be 30% HigherAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8927785.post-2137581720202892102012-03-26T06:05:45.902-07:002012-03-26T06:05:45.902-07:00Comeback cut short: Rewind ejects Robert Murphy. ...Comeback cut short: Rewind ejects Robert Murphy. Some commenters blame PPM.Robert Feder, Time Out Chicagohttp://timeoutchicago.com/arts-culture/chicago-media-blog/15201131/comeback-cut-short-rewind-ejects-robert-murphy?utm_source=Subscribers&utm_campaign=273e5a6ea9-TRI_03-26-2012&utm_medium=emailnoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-79801556244024903702012-03-25T15:49:10.000-07:002012-03-25T15:49:10.000-07:00David, I so appreciate your post and have to admit...David, I so appreciate your post and have to admit that you are 100% right, of course, and I was being unfair.<br /><br />Fresh in my mind as I saw the Coleman "cume needs to be 130% higher than average study" was the recent BBM day of education around PPM in Vancouver. I was not there, but I hear it had some pretty spirited debate in a session that a group of broadcast and agency types hosted. What I have been told is that only a very few stations are getting rates anything like they once were able to command and majority are getting hurt so badly by this system since they only get bought after everyone else is full and they have to lower their rates to hit GRPs like they haven't had in many years, before PPM.<br /><br />One attendee at the meeting asks "how the heck we can make this thing work for us and not see us all go Top 40 or CHR."<br /><br />Radio Ink's recent Hispanic conference in San Diego was full of similar complaints that US Broadcasters in Urban stations and Spanish stations are having a very difficult time getting reporting to happen too.<br /><br />Common sense dictates that you need to buy more than the top 4 stations for effective over all reach and to not hit the same listeners over and over. Finally a few buyers are seeing this is folly, but the majority still are not. <br /><br />Some agencies are buying crazy Frequency on the top few stations just trying to build up points.<br /><br />Finally, some agency types are starting to realize that audience turnover is an important stat to look at seeing as TSL over 13 weeks is a somewhat useless stat,<br /><br />I know that's not Analytics or really even BBM, yet I guess I don't like to see the score so lopsided and want the referees to do more to help the little guys who are faced with abandoning programming diversity or cutting costs to make what used to be their cash flow number by finding a way to program more cheaply, which is going to be very counter-productive long term.Jaye Albrighthttp://www.albrightandomalley.comnoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-51884133158968404242012-03-25T11:49:58.986-07:002012-03-25T11:49:58.986-07:00Hi Jaye
As the bloke who runs one of the companie...Hi Jaye<br /><br />As the bloke who runs one of the companies you're criticizing (incorrectly, as I'll point out), I feel there are a few things I need to clear up. Sorry to do this again but I need to correct a few factual errors you've made in your piece. <br /><br />Firstly, as I've pointed out to you on several other occasions, BBM Analytics doesn't create the ratings. That's BBM Canada. This isn't like the US where the same company makes the ratings and the software.<br /><br />Secondly, BBM Analytics didn't produce the study that talked about the importance of daily cume. That was Coleman Insights. So even if we were the company that produced the ratings, your link between the study and the sample would be incorrect. <br /><br />Also, the data is 2+, not 6+ (you're confusing US with Canada again). <br /><br />In addition, your link of supposedly small samples leading to a focus on cume makes no sense either statistically or logically. The reliability of data has no relation at all to what statistic is chosen to analyse it. This isn't a PPM thing, it's a basic stats thing. <br /><br />There are a few other things in there that don't seem to make sense to me, but I'll leave them for another time. <br /><br />So overall, your point about PPM somehow only allowing cume to be used is incorrect, and the facts that you've used to make that point are also incorrect (sadly, ironically).<br /><br />Best<br /><br />DavidDavid Phillipshttp://bbmanalytics.canoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-6969291086969942922012-03-23T07:11:40.477-07:002012-03-23T07:11:40.477-07:00Media Ratings Council CEO/Executive Director Georg...Media Ratings Council CEO/Executive Director George Ivie appeared on a panel at the Radio Ink Hispanic Radio conference yesterday and we did ask him about Arbitron. Watch the video: http://www.radioink.com/Article.asp?id=2420517&spid=24698Radio Inkhttp://www.radioink.com/Article.asp?id=2420517&spid=24698noreply@blogger.com