tag:blogger.com,1999:blog-8927785.post1753479683804235284..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: What They Know You Should TooAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-53358448141320794052010-04-05T08:09:13.200-07:002010-04-05T08:09:13.200-07:00Jaye, excellent post. You highlight a variety of i...Jaye, excellent post. You highlight a variety of important points that should be considered, especially in regards to direct mail artwork maintaining a consistent brand with the station's other current marketing. <br /><br />One additional piece of information worth collecting is the listener's daily time spent with radio. If the respondent is a heavy radio user (listening more than 1 hour per day) and lives in a hot zip, they can make a significant ratings impact. In addition, these select listeners can be segmented and communicated with in a variety of unique ways moving forward.Andrew Curran, dmrnoreply@blogger.com