Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
2 days ago
As Inside Radio reports: "The average American aged 12+ spent 13 hours and 51 minutes listening to radio a week. While that’s a healthy number – nearly two hours a day – it’s down 28 minutes a week from one year earlier: 14 hours and 19 minutes in Arbitron’s RADAR 109, which covered April 1, 2010–March 30, 2011.
Colbert said that to him, “the show” isn’t the performance in front of his audience. The “show” is really what he does all day with his staff. “There’s the joy in doing this hard thing,” he explained. “That hard work together IS the show…. I then have the responsibility and pleasure of SHARING what that joy was [with the audience].”
Colbert makes it look easy during the show, but if you're properly prepared, the payoff is in the performance.
- Buzz Jackson, PD, KIIM/ Cumulus, Tucson