Value Added Plus-Plus: Client Edification Efforts from Both Coasts - When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk. As you may recall in addition to lowering their hourly sp...
2 days ago
"There's more coming, because it's a changing time."
“The overall level of participation surrounding the 10th anniversary of 9/11 was astounding, and we hope to build on last year’s success,” said Jessica King, Director of Community Engagement for Clear Channel. “Clear Channel’s efforts are intended to remind people across the U.S. that they can pay tribute to those impacted by 9/11 by engaging in simple positive acts.”
- Build a lasting brand. Radio jukeboxes can’t compete against stations who create an emotional bond with listeners. Engage listeners and create loyalty through clever personalities, topical and timely info, and music discovery.
- Stop trying to outsmart PPM.
- Invest in personalities. They are our biggest competitive advantage. Not one station in the Top 50 markets wins with “more music” in AM Drive.
- Focus on adding great content. Too much attention is being paid to eliminating anything that listeners might tune OUT. But not enough effort is made to add exciting content to encourage tune IN. The game is all about creating more listening “instances."
- Realize that you can’t "cut to success." Now that broadcasters are running lean operations, it’s time for Act II -- Growing The Stations. Look to brilliant stations like WTOP, KISW, and WBEB as your beacon. Successful companies know the winning formula is People, Product, Promotion, Profit…in that order. The shrink and starve approach just can’t sustain. You can’t, and will drive yourself crazy trying.
As a result of a fire at the station, the signals for CHQR, CFGQ-FM and CKRY-FM were unencoded on July 11, 2012 for a period of approximately 28 hours. The approximate start and end times of the incident are detailed in the PPM Technical Incident Report which is available on BBM’s secure website.
Coady Diemar's Chris Ensley: Terrestrial radio’s reach has remained relatively flat over the years. For example, in 2001 radio reached 95% of the U.S. 12+ population, and today it reaches 93%. However, over the same time frame the U.S. population has grown, and as a result, so too has radio’s weekly reach, as we show in the chart below. Arbitron recently estimated that radio reaches 241 million Americans over the age of 12 each week, and based on our estimates, we believe that reflects approximately 16 million incremental listeners relative to 2001, when we estimate the industry reached 225 million weekly listeners.