Tuesday, May 19, 2009

Interactive Radio Engagement Goes Mobile

Keep an eye, ear and a dialing finger on what engineer Joe Harb has talked Seattle's Sandusky stations into beta testing for his company, QUU (pronounced "cue").
"By adding the interactive element to your radio spots such as voting polls, station promotions, or concert ticket giveaways, your station not only informs listeners of your products and services, but provides them a way to instantly partake in the events," he says.

1 comment:

Broadcaster said...

Rogers Media today launched the first Canadian all news radio BlackberryTM application offering up-to-the-minute news headlines, five-day weather forecasts and live traffic updates for the Greater Toronto Area. On-demand business and traffic audio reports are also featured on the Blackberry Bold, and Blackberry Curve 8890.

Another high tech application to watch:

"680News on Blackberry is a natural extension for Toronto's only all news radio station," said Claude Galipeau, Senior Vice President, Digital Media, Rogers Media Inc. "Our aim is to reach audiences wherever they are and with this application, Blackberry users can access the latest breaking news, real time weather, our 5-day forecasts and instant access to hundreds of Ontario Ministry of Transportation and City of Toronto traffic cameras across the major routes in the GTA and the Golden Horseshoe."